Chaussures Raoul – Leonetto Cappiello (1922) | Vintage French Fashion Advertising Poster


In 1922, at the height of his creative powers, Leonetto Cappiello created this electrifying advertising poster for Chaussures Raoul — les plus hautes nouveautés, les prix les plus bas, the finest new styles at the lowest prices. Against a blazing red-orange background that arrests the eye at twenty paces, a woman in a dancing dress turns to show off her gleaming shoe with an expression of unalloyed delight. It is quintessential Cappiello: one idea, one figure, one unforgettable colour, and the product sells itself.


Leonetto Cappiello — The Father of Modern Advertising


Leonetto Cappiello (1875–1942) was the most celebrated commercial poster artist of his generation, the man who transformed advertising from a cluttered, text-heavy craft into a bold, image-led art form. Born in Livorno and trained as a caricaturist, he relocated to Paris where his revolutionary approach — a single vivid figure isolated against a flat, saturated background — made him the most sought-after poster artist in Europe. His work for clients including Campari, Bouillon Kub, and Chocolat Klaus set a standard that defined commercial art for decades.


Chaussures Raoul and the Paris Fashion Market


Shoe advertising in 1920s Paris was a competitive and creative field, and Raoul's commission of Cappiello for this poster was a statement of ambition. The result — that dancing figure, that impossible red, that shoe catching the light — is one of the most joyful and immediately appealing fashion advertising images of the entire Art Deco period. It speaks directly to the pleasure of a beautiful new shoe in a way that transcends its era entirely.


A Digitally Restored Classic


Carefully restored from an original vintage source, this poster is presented in full original colour and all its original vivacity. An ideal piece for lovers of Art Deco advertising, fashion history, and Cappiello's extraordinary graphic legacy.

The poster has been carefully digitally restored by an artist remove any major signs of wear and tear and to refresh the original colours, retaining the vintage character of the poster.

COPYRIGHT:


For personal use only.


You should not physically resell or digitally redistribute the artworks as originals nor as modified.

WHAT YOU WILL GET

You will receive a download link to enable you to download the high resolution files with different ratios. They are in JPEG format. Your link will expire in 14 days and you will be able to download the files 3 times.

Please contact us if you encounter any difficulties with this.

A 4x5 ratio file for printing 4"x5", 8"x10", 16"x20", 40x50cm.

A 3x4 ratio file for printing 6"x8", 9"x12", 12"x16", 18"x24".

A 2x3 ratio file for printing 4"x6", 6"x9", 8"x12", 10"x15", 12"x18", 16"x24", 20"x30", 24"x36".

An international paper size file for printing 5"x7", A5, A4, A3, A2, A1, 50x70cm.

A file for printing 11"x14". https://gattoneropubs.com/product/chaussures-raoul-leonetto-cappiello-1922-vintage-french-shoe-advertising-poster/