Spiaggia di Rimini — Alberto Bianchi, 1926

This vivid 1926 travel poster by Alberto Bianchi captures the irresistible appeal of Rimini — the Adriatic resort that, by the mid-1920s, had established itself as one of Italy's most popular and lively seaside destinations, drawing visitors from across the country to its long, golden beaches and bustling seafront.

Alberto Bianchi was an Italian commercial artist working in the bright, confident tradition of interwar Italian poster design, producing work that conveyed the joy and energy of the seaside holiday with characteristic period flair. His Rimini poster is a fine example of the golden age of Italian beach resort advertising — bold colour, summery warmth and an irresistible invitation to pack a bag.

Rimini's beach, the Spiaggia di Rimini, had been attracting bathers since the early 19th century, when it opened one of Italy's first bathing establishments. By the 1920s it had grown into a sprawling, convivial resort of beach huts, cafés and promenades, beloved by Italians of every class — a character it retains to this day. This poster captures that golden interwar moment when the Italian seaside holiday was still a relatively new pleasure, and the excitement of it shows in every line.

Digitally restored by an artist (wear removed, colours refreshed, vintage character retained). Copyright: Personal use only — no resale or redistribution.

Download includes 5 high-resolution JPEG files: 4×5 (up to 40×50cm) · 3×4 (up to 18×24″) · 2×3 (up to 24×36″) · International (A5–A1, 50×70cm) · 11×14″

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