Leonetto Cappiello Cioccolato Caffarel Prochet Torino Poster
Own a Masterpiece of Italian Advertising History
Step back into the golden age of graphic design with this meticulously digitally restored version of Leonetto Cappiello's legendary 1922 poster for "Cioccolato Caffarel Prochet Torino." Originally created during the height of the Art Deco movement, this piece is widely considered one of the most influential advertising posters ever produced.
Unlike standard reproductions, this listing offers a pristine, high-resolution digital file perfect for framing, printing, or integrating into your own digital art projects. We have carefully removed decades of wear, tears, and discoloration while preserving the authentic texture and bold character of Cappiello's original brushwork.
Historical Background: The Father of Modern Advertising
Leonetto Cappiello (1875–1942), an Italian-French artist, revolutionized advertising in the early 20th century. Before Cappiello, posters were cluttered with text and complex scenes. He introduced the concept of the "Cappiello Effect": a single, striking figure isolated against a solid, vibrant background.
- The Year: Created in 1922, this poster captures the elegance of post-First World War Italy.
- The Subject: It promotes Caffarel, one of Italy's oldest and most prestigious chocolate manufacturers, founded in Turin (Torino) in 1826. The brand was known for its high-quality cocoa and innovative packaging.
- The Style: The poster features Cappiello's signature style—a whimsical, oversized character (often a mascot or a stylized figure) that instantly grabs attention. The bold typography and limited color palette were designed to stand out on crowded city streets, a technique that laid the groundwork for modern logo design and branding.
- Significance: This specific artwork is a testament to the industrial boom in Turin and the rise of luxury confectionery as a cultural staple in Europe.
Product Specifications & Usage
The poster has been carefully digitally restored by an artist remove any major signs of wear and tear and to refresh the original colours, retaining the vintage character of the poster.
COPYRIGHT:
For personal use only.
You should not physically resell or digitally redistribute the artworks as originals nor as modified.
WHAT YOU WILL GET
You will receive a download link to enable you to download the high resolution files with different ratios. They are in JPEG format. Your link will expire in 14 days and you will be able to download the files 3 times.
Please contact us if you encounter any difficulties with this.
A 4x5 ratio file for printing 4"x5", 8"x10", 16"x20", 40x50cm.
A 3x4 ratio file for printing 6"x8", 9"x12", 12"x16", 18"x24".
A 2x3 ratio file for printing 4"x6", 6"x9", 8"x12", 10"x15", 12"x18", 16"x24", 20"x30", 24"x36".
An international paper size file for printing 5"x7", A5, A4, A3, A2, A1, 50x70cm.
A file for printing 11"x14". https://bit.ly/4tAqJoE
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