"Biscotines Union" — Leonetto Cappiello, 1906

A dazzling example of early advertising genius, Leonetto Cappiello's 1906 poster for Union biscuits bursts with energy: a person in a vivid green hat eats a biscotine. It is Cappiello at his very best — simple, unforgettable and impossible to ignore on the boulevards of Paris.

Cappiello, often called the father of modern advertising design, revolutionised the poster by placing a single charismatic image against a strong coloured ground. The Biscotines Union design remains one of his most sought-after works and a cornerstone of vintage food advertising collections.

Digitally restored by an artist (wear removed, colours refreshed, vintage character retained). Copyright: Personal use only — no resale or redistribution.

Download includes 5 high-resolution JPEG files: 4×5 (up to 40×50cm) · 3×4 (up to 18×24") · 2×3 (up to 24×36") · International (A5–A1, 50×70cm) · 11×14"

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