Hot Water Bottle — Pirelli, Gino Boccasile, 1952 This delightful 1952 advertising poster by Gino Boccasile was created for Pirelli's hot water bottle range — a charming reminder that the great Italian tyre and rubber company was, in the mid-20th century, a significant producer of everyday rubber household goods as well as the performance tyres for which it is now primarily known. Gino Boccasile (1901–1952) was one of the most distinctive and prolific Italian illustrators and poster artists of the 20th century, known for his bold, colourful style and his ability to bring warmth, humour and personality to commercial subjects of every kind. His work for Pirelli spans several decades and includes some of the most memorable Italian advertising imagery of the postwar period. Pirelli, founded in Milan in 1872, had by the postwar years become one of Italy's most iconic industrial brands — its rubber products touching almost every aspect of Italian daily life. The hot water bottle, humb...
